Selling software in Egypt starts with trust

In my market, a software purchase is a relationship before it's a transaction. Buyers ask who you are, who else uses it, and whether you'll answer when something breaks.

That's why a short WhatsApp message, a live walkthrough on their own data and a clear onboarding plan often beat a polished brochure. People buy confidence.

It also means keeping promises small. Say what you'll deliver this week, deliver it, and the next sale gets easier.