Simple pricing wins

Every time I've made pricing clever, I've regretted it. Per-seat, per-feature, per-usage, with add-ons: customers can't predict the bill, and neither can I.

What works is a few plans with obvious limits and one clear difference between them. A buyer should be able to decide in a single read, without a call and without a spreadsheet.

Pricing is part of the product. If people hesitate at the pricing page, that's a design bug, not a sales problem.